{"id":184585,"date":"2026-05-04T08:03:33","date_gmt":"2026-05-04T14:03:33","guid":{"rendered":"https:\/\/elotroenfoque.mx\/?p=184585"},"modified":"2026-05-04T08:03:34","modified_gmt":"2026-05-04T14:03:34","slug":"mas-del-50-de-mexicanos-compra-ropa-de-segunda-mano","status":"publish","type":"post","link":"https:\/\/elotroenfoque.mx\/index.php\/2026\/05\/04\/mas-del-50-de-mexicanos-compra-ropa-de-segunda-mano\/","title":{"rendered":"M\u00e1s del 50% de mexicanos compra ropa de segunda mano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u00e9xico se posiciona como l\u00edder regional en consumo de segunda mano, ya que m\u00e1s de uno de cada dos mexicanos compra ropa vintage o de segunda mano (52 por ciento), por encima del promedio de Latinoam\u00e9rica (42 por ciento) y del global (38 por ciento), de acuerdo con McCann M\u00e9xico a trav\u00e9s de su unidad de consultor\u00eda estrat\u00e9gica Truth Finder Consulgency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante a\u00f1os, el consumo de ropa vintage y de segunda mano se consider\u00f3 una pr\u00e1ctica de nicho asociada a presupuestos limitados; sin embargo, actualmente refleja un cambio profundo en el que el valor ya no se mide \u00fanicamente por la novedad, sino por la historia, la singularidad y la reapropiaci\u00f3n de las prendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEl poder adquisitivo de la generaci\u00f3n Z est\u00e1 en ascenso, pero su lealtad hacia las marcas es m\u00e1s vol\u00e1til que nunca\u201d, se\u00f1ala el informe, destacando un cambio en la forma en que los j\u00f3venes consumen moda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un contexto laboral donde el 47.6 por ciento de la generaci\u00f3n Z en M\u00e9xico no cuenta con empleo formal, las plataformas digitales se han convertido en un nuevo activo econ\u00f3mico que les permite monetizar sus pasiones, impulsando tambi\u00e9n el mercado de segunda mano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n lee: <strong><a href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/05\/03\/ariadna-montiel-asume-morena-y-lanza-advertencia-contra-corrupcion\/\">Ariadna Montiel asume Morena y lanza advertencia contra corrupci\u00f3n<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los hallazgos m\u00e1s relevantes es la evoluci\u00f3n hacia la cultura de los peque\u00f1os caprichos, donde el consumo ya no se enfoca \u00fanicamente en necesidades b\u00e1sicas, sino tambi\u00e9n en satisfacciones personales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La generaci\u00f3n Z sobresale en este aspecto, ya que 20 por ciento afirma darse un capricho a diario y m\u00e1s de 40 por ciento incluso destina un presupuesto espec\u00edfico para ello, lo que refleja que, para muchos, estos gastos no son un lujo, sino una forma de sobrellevar una econom\u00eda complicada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.tiktok.com\/@elotroenfoque?_r=1&amp;_t=ZS-95fz6wNxSoT\">Sigue tambi\u00e9n las noticias en TikTok<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9xico se posiciona como l\u00edder regional en consumo de segunda mano, ya que m\u00e1s de uno de cada dos mexicanos compra ropa vintage o de segunda mano (52 por ciento), por encima del promedio de Latinoam\u00e9rica (42 por ciento) y del global (38 por ciento), de acuerdo con McCann M\u00e9xico a trav\u00e9s de su unidad&#8230;<\/p>\n","protected":false},"author":4,"featured_media":184586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13,4517],"class_list":["post-184585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otrasnoticias","tag-guanajuato","tag-noticias-guanajuato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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