{"id":194075,"date":"2026-08-18T21:23:08","date_gmt":"2026-08-19T03:23:08","guid":{"rendered":"https:\/\/elotroenfoque.mx\/?p=194075"},"modified":"2026-08-18T21:23:09","modified_gmt":"2026-08-19T03:23:09","slug":"lanzan-marca-guanajuato-internacional-para-exportar","status":"publish","type":"post","link":"https:\/\/elotroenfoque.mx\/index.php\/2026\/08\/18\/lanzan-marca-guanajuato-internacional-para-exportar\/","title":{"rendered":"Lanzan Marca Guanajuato Internacional para exportar"},"content":{"rendered":"\n

Guanajuato lanz\u00f3 oficialmente Marca Guanajuato Internacional, una nueva estrategia que busca llevar productos y empresas del estado hacia m\u00e1s mercados internacionales. La iniciativa representa una evoluci\u00f3n del distintivo Marca Guanajuato y pretende que exportar sea una posibilidad para m\u00e1s MIPYMES.<\/p>\n\n\n\n

El lanzamiento fue encabezado por la gobernadora Libia Dennise Garc\u00eda Mu\u00f1oz Ledo, quien destac\u00f3 la calidad y capacidad del talento guanajuatense para competir fuera del estado. Adem\u00e1s, se\u00f1al\u00f3 que los productos locales deben encontrar oportunidades comerciales en otros pa\u00edses.<\/p>\n\n\n\n

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Como parte del lanzamiento, se entregaron los primeros 100 distintivos Marca Guanajuato Internacional a empresas que ya cuentan con Marca Guanajuato y realizan actividades de exportaci\u00f3n. Con ello, la estrategia reconoce a compa\u00f1\u00edas que han logrado colocar productos guanajuatenses en mercados internacionales.<\/p>\n\n\n\n

La nueva marca incorpora temas como innovaci\u00f3n, digitalizaci\u00f3n, sostenibilidad e inclusi\u00f3n, adem\u00e1s de acceso a mercados globales. La estrategia forma parte de Guanajuato Suma y busca diversificar sectores y mercados, fortalecer a las MIPYMES y ampliar las oportunidades para proveedores locales.<\/p>\n\n\n\n

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Desde su creaci\u00f3n en 2015, Marca Guanajuato ha atendido a 9 mil 130 empresas de los 46 municipios, de las cuales 3 mil 652 son lideradas por mujeres. Ahora, COFOCE apoyar\u00e1 con capacitaci\u00f3n, promoci\u00f3n y vinculaci\u00f3n para que m\u00e1s compa\u00f1\u00edas concreten su primera exportaci\u00f3n o ampl\u00eden su presencia internacional.<\/p>\n\n\n\n

Tambi\u00e9n lee: Estrenan bulevar Ca\u00f1averal para desahogar tr\u00e1fico en Le\u00f3n<\/a><\/strong><\/p>\n\n\n\n

Durante el lanzamiento tambi\u00e9n se realiz\u00f3 una Conexi\u00f3n Industrial Internacional con 300 asistentes y 43 compradores internacionales. Con esta nueva etapa, Marca Guanajuato Internacional busca que m\u00e1s productos hechos en Guanajuato lleguen a otros pa\u00edses y que la internacionalizaci\u00f3n genere nuevas oportunidades de crecimiento.<\/p>\n\n\n\n

Sigue tambi\u00e9n las noticias en TikTok<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Guanajuato lanz\u00f3 oficialmente Marca Guanajuato Internacional, una nueva estrategia que busca llevar productos y empresas del estado hacia m\u00e1s mercados internacionales. La iniciativa representa una evoluci\u00f3n del distintivo Marca Guanajuato y pretende que exportar sea una posibilidad para m\u00e1s MIPYMES. El lanzamiento fue encabezado por la gobernadora Libia Dennise Garc\u00eda Mu\u00f1oz Ledo, quien destac\u00f3 la…<\/p>\n","protected":false},"author":4,"featured_media":194079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,4517],"class_list":["post-194075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-guanajuato","tag-noticias-guanajuato"],"yoast_head":"\nLanzan Marca Guanajuato Internacional para exportar - El otro enfoque<\/title>\n<meta name=\"description\" content=\"Guanajuato lanza Marca Guanajuato Internacional para impulsar la exportaci\u00f3n y abrir mercados globales a empresas y MIPYMES del estado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/08\/18\/lanzan-marca-guanajuato-internacional-para-exportar\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lanzan Marca Guanajuato Internacional para exportar - 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