{"id":199739,"date":"2026-10-20T21:19:22","date_gmt":"2026-10-21T03:19:22","guid":{"rendered":"https:\/\/elotroenfoque.mx\/?p=199739"},"modified":"2026-10-20T21:19:23","modified_gmt":"2026-10-21T03:19:23","slug":"capacita-guanajuato-a-emprendedores-turisticos","status":"publish","type":"post","link":"https:\/\/elotroenfoque.mx\/index.php\/2026\/10\/20\/capacita-guanajuato-a-emprendedores-turisticos\/","title":{"rendered":"Capacita Guanajuato a emprendedores tur\u00edsticos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con el objetivo de mejorar la atenci\u00f3n a visitantes y fortalecer los negocios locales, el Gobierno Municipal de Guanajuato Capital entreg\u00f3 150 constancias a personas emprendedoras, artesanas y comerciantes que participaron en capacitaciones especializadas para el sector tur\u00edstico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presidenta municipal, Samantha Smith, encabez\u00f3 la entrega de reconocimientos a quienes concluyeron cursos impartidos por la Direcci\u00f3n General de Turismo, Hospitalidad y Econom\u00eda, en coordinaci\u00f3n con el Instituto Estatal de Capacitaci\u00f3n (IECA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento, la alcaldesa destac\u00f3 que la preparaci\u00f3n de quienes trabajan en el turismo es fundamental para ofrecer experiencias memorables, impulsar las recomendaciones de los visitantes y motivarlos a regresar a la ciudad.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199741\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD-1024x681.jpg\" alt=\"\" class=\"wp-image-199741\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEFDFD.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199745\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO-1024x681.jpg\" alt=\"\" class=\"wp-image-199745\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WEOO.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199743\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD-1024x681.jpg\" alt=\"\" class=\"wp-image-199743\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERDD.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" data-id=\"199742\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERT-681x1024.jpg\" alt=\"\" class=\"wp-image-199742\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERT-681x1024.jpg 681w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERT-199x300.jpg 199w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERT-768x1155.jpg 768w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERT.jpg 851w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199744\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF-1024x681.jpg\" alt=\"\" class=\"wp-image-199744\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTF.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199746\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY-1024x681.jpg\" alt=\"\" class=\"wp-image-199746\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WERTYYY.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199747\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS-1024x681.jpg\" alt=\"\" class=\"wp-image-199747\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WESS.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" data-id=\"199748\" src=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER-1024x681.jpg\" alt=\"\" class=\"wp-image-199748\" srcset=\"https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER-1024x681.jpg 1024w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER-767x510.jpg 767w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER-300x199.jpg 300w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER-600x400.jpg 600w, https:\/\/elotroenfoque.mx\/wp-content\/uploads\/2026\/10\/WWER.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa verdadera diferencia radica en c\u00f3mo hacemos sentir a nuestros visitantes para que su experiencia sea la mejor, quieran volver y sobre todo, nos recomienden; eso lo tenemos que hacer juntas y juntos\u201d, expres\u00f3 Samantha Smith, al agradecer la colaboraci\u00f3n del IECA y reconocer el compromiso de las personas participantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fortalecen negocios y ampl\u00edan oportunidades de venta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de seis cursos especializados, las y los beneficiarios adquirieron conocimientos en desarrollo de marca, administraci\u00f3n de negocios, atenci\u00f3n al cliente, t\u00e9cnicas de venta, fotograf\u00eda de producto, elaboraci\u00f3n de cat\u00e1logos digitales y comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas herramientas les permitir\u00e1n mejorar la presentaci\u00f3n de sus productos y servicios, fortalecer sus habilidades empresariales y explorar nuevos canales de comercializaci\u00f3n para ampliar sus oportunidades de negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En representaci\u00f3n de las 150 personas beneficiarias, Irma Vera Alvarado agradeci\u00f3 la oportunidad de acceder a esta formaci\u00f3n y se\u00f1al\u00f3 que los aprendizajes contribuyen a organizar mejor sus proyectos, tomar decisiones informadas, valorar su trabajo y encontrar nuevas formas de conectar con sus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IECA invita a continuar con la capacitaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, el director general del IECA, Salom\u00f3n Ceballos Ochoa, felicit\u00f3 a las personas que recibieron sus constancias y destac\u00f3 la participaci\u00f3n de Guanajuato Capital en los programas de capacitaci\u00f3n, as\u00ed como la presencia de sus autoridades en estas iniciativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, invit\u00f3 a las y los asistentes a continuar su preparaci\u00f3n para potenciar sus conocimientos y fortalecer sus negocios. Tambi\u00e9n reiter\u00f3 la disposici\u00f3n del instituto para acercar sus servicios a colonias y comunidades, en coordinaci\u00f3n con el Gobierno Municipal.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Tambi\u00e9n lee: <strong><a href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/10\/20\/condenan-a-30-anos-a-guatemalteco-por-muerte-de-53-migrantes\/\">Condenan a 30 a\u00f1os a guatemalteco por muerte de 53 migrantes<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con estas acciones, la administraci\u00f3n municipal encabezada por Samantha Smith impulsa la colaboraci\u00f3n institucional y la formaci\u00f3n de quienes forman parte de la actividad tur\u00edstica, con la finalidad de mejorar la calidad de los servicios, fortalecer la econom\u00eda local y mantener la competitividad de Guanajuato Capital como Ciudad Patrimonio de la Humanidad.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><a href=\"https:\/\/www.tiktok.com\/@elotroenfoque\">Sigue tambi\u00e9n las noticias en TikTok<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de mejorar la atenci\u00f3n a visitantes y fortalecer los negocios locales, el Gobierno Municipal de Guanajuato Capital entreg\u00f3 150 constancias a personas emprendedoras, artesanas y comerciantes que participaron en capacitaciones especializadas para el sector tur\u00edstico. La presidenta municipal, Samantha Smith, encabez\u00f3 la entrega de reconocimientos a quienes concluyeron cursos impartidos por la&#8230;<\/p>\n","protected":false},"author":13,"featured_media":199740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,4517],"class_list":["post-199739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-guanajuato","tag-noticias-guanajuato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capacita Guanajuato a emprendedores tur\u00edsticos - El otro enfoque<\/title>\n<meta name=\"description\" content=\"Guanajuato Capital entrega 150 constancias a emprendedores, artesanos y comerciantes para mejorar sus servicios tur\u00edsticos y fortalecer sus negocios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/10\/20\/capacita-guanajuato-a-emprendedores-turisticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capacita Guanajuato a emprendedores tur\u00edsticos - 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