{"id":201613,"date":"2026-11-14T10:30:00","date_gmt":"2026-11-14T16:30:00","guid":{"rendered":"https:\/\/elotroenfoque.mx\/?p=201613"},"modified":"2026-11-14T10:33:25","modified_gmt":"2026-11-14T16:33:25","slug":"advierten-fraude-con-comprobantes-falsos-durante-el-buen-fin","status":"publish","type":"post","link":"https:\/\/elotroenfoque.mx\/index.php\/2026\/11\/14\/advierten-fraude-con-comprobantes-falsos-durante-el-buen-fin\/","title":{"rendered":"Advierten fraude con comprobantes falsos durante el Buen Fin"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las ventas por redes sociales crecer\u00e1n durante el Buen Fin 2026, pero tambi\u00e9n aumentar\u00e1 el riesgo de fraudes mediante comprobantes de pago falsos. Esta pr\u00e1ctica afecta principalmente a negocios que reciben pedidos por Facebook, Instagram, TikTok y WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Javier Huerta, country manager de Flow en M\u00e9xico, advirti\u00f3 que algunos compradores env\u00edan im\u00e1genes de transferencias editadas o pagos que nunca se acreditan. Con estos documentos, consiguen que los comercios entreguen productos o aparten servicios sin recibir el dinero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El problema se presenta en negocios de alimentos, est\u00e9tica y renta de espacios, donde la validaci\u00f3n de pagos suele realizarse manualmente. Los comerciantes confirman los pedidos al recibir una imagen aparentemente v\u00e1lida y descubren despu\u00e9s que el dep\u00f3sito nunca lleg\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Huerta explic\u00f3 que, a diferencia de otros fraudes financieros, estas operaciones no generan contracargos. Por ello, las p\u00e9rdidas recaen directamente en los negocios, que deben asumir el costo del producto entregado, el tiempo invertido y los recursos comprometidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El directivo se\u00f1al\u00f3 que el crecimiento del comercio digital no siempre viene acompa\u00f1ado de mejores mecanismos de cobro. Mientras las empresas trasladan sus ventas a plataformas digitales, algunas mantienen procesos manuales para verificar las transferencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMuchos negocios digitalizaron la venta, pero no el cobro. Ese desfase es el espacio donde el fraude se vuelve viable y repetible\u201d, afirm\u00f3 Huerta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n lee: <strong><a href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/11\/13\/reactiva-estados-unidos-vuelos-tras-fallas-en-sistemas-de-radar\/\">Reactiva Estados Unidos vuelos tras fallas en sistemas de radar<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, advirti\u00f3 que este enga\u00f1o requiere cada vez menos recursos, pues basta con modificar un comprobante o simular una transferencia. Por ello, recomend\u00f3 fortalecer la validaci\u00f3n de los pagos antes de entregar productos o confirmar servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El representante de Flow consider\u00f3 que los negocios deben priorizar la certeza del cobro, especialmente durante temporadas de alta demanda como el Buen Fin. De lo contrario, las operaciones con comprobantes falsos podr\u00edan convertirse en una p\u00e9rdida recurrente para los comercios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.tiktok.com\/@elotroenfoque\">Sigue tambi\u00e9n las noticias en TikTok<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las ventas por redes sociales crecer\u00e1n durante el Buen Fin 2026, pero tambi\u00e9n aumentar\u00e1 el riesgo de fraudes mediante comprobantes de pago falsos. Esta pr\u00e1ctica afecta principalmente a negocios que reciben pedidos por Facebook, Instagram, TikTok y WhatsApp. Javier Huerta, country manager de Flow en M\u00e9xico, advirti\u00f3 que algunos compradores env\u00edan im\u00e1genes de transferencias editadas&#8230;<\/p>\n","protected":false},"author":4,"featured_media":199448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13,4517],"class_list":["post-201613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otrasnoticias","tag-guanajuato","tag-noticias-guanajuato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advierten fraude con comprobantes falsos durante el Buen Fin - El otro enfoque<\/title>\n<meta name=\"description\" content=\"Durante el Buen Fin 2026, comercios que venden por redes sociales enfrentan fraudes con comprobantes falsos y transferencias que nunca se acreditan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elotroenfoque.mx\/index.php\/2026\/11\/14\/advierten-fraude-con-comprobantes-falsos-durante-el-buen-fin\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advierten fraude con comprobantes falsos durante el Buen Fin - 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